Grow with focus, instead of chasing every opportunity.
Business development is the work of finding and opening new revenue streams: a new client segment, a new market, a sales channel, a partnership. It is also where companies waste the most energy, chasing opportunities that lead nowhere.
In business development consulting I start from the clients that already work best, from the margins and from the company's real capabilities. From there we choose where to grow and build the path: offer, go-to-market, sales process and metrics to quickly see what works.
I also handle international projects and institutional partnerships: I supported the creation of an Italian-Brazilian joint venture, signed at the Embassy of Brazil in Rome. I tell the story on the Institutional page.
The work is measured in numbers.
A few recent projects, across different industries. In total I have worked with 18+ companies and institutions in more than 15 industries.
B2B clients acquired
Proptech startup
Online campaign ROI
Financial company
Monthly revenue
Restaurant group
Companies supported every week
Consulting firm · marketing, development, sales and data
What we work on.
You can start from a single area. The best results come when they work together, under one direction.
New segments and markets
Where there is room to grow, and with which offer.
Go-to-market
Positioning, channels, pricing and messaging to enter the market.
B2B client acquisition
A system to generate opportunities consistently.
Sales process
Pipeline, CRM and conversion, with a repeatable method.
Partnerships and channels
Agreements with partners, distributors and complementary businesses.
International development
Projects and joint ventures between Italy and Brazil.
First the numbers, then the priorities, then execution.
With a tech and managerial background and an entrepreneur's mindset, I work alongside management as an external consultant or fractional CMO.
Audit and reading the numbers
History, KPIs, processes, funnel and competitive context.
Priorities and roadmap
What really drives growth, in what order and with which resources.
System and execution
I work alongside the team until the results show up in the numbers.
Answers to the most common questions.
What is the difference between business development and marketing?
Marketing makes the company known and generates demand. Business development decides where to grow, with which offer and which partners, and builds the channels to get there. The two need to be coordinated.
Is it useful for a startup too?
Yes, especially in the phase where you need to move from the first clients to repeatable growth. With a proptech startup we went from 0 to 40 B2B clients in 6 months.
Do you also support expansion abroad?
Yes, particularly between Italy and Brazil, where I have a network of institutional and business relationships.
How are results measured?
With a few indicators agreed at the start: new opportunities generated, conversion rate, clients acquired, revenue from the new segment or channel.
Where do we start?
With an initial conversation and, if needed, a business audit to understand where to focus. Fill in the form at the bottom of the page.
Worth reading before you start.
Business development: how to choose and test new opportunities
What business development is and how to choose, test and measure new growth directions, partnerships included.
Read
B2B sales strategy: how to build one that works
Segments, value proposition, pipeline, forecasts and team: the five building blocks of a practical B2B sales strategy.
Read
Business consultant: what they do and when an SME really needs one
What a business consultant actually does, the signs you need one, how they differ from other roles and how to choose.
Read