From the idea of going international to a concrete plan.
Entering a foreign market is one of the most expensive decisions an SME can make. It often starts from a one-off opportunity, a contact or a trade fair, without checking whether the market is the right one, whether the offer needs adapting and who will sell it locally.
In internationalization consulting I work on a few decisive questions: which market, with which offer, through which channel (direct sales, partners, distributors, joint venture) and with what resources. Then we build the go-to-market and the first tests, with indicators to quickly see what works.
I have direct experience on projects between Italy and Brazil: I supported the creation of an Italian-Brazilian joint venture, signed at the Embassy of Brazil in Rome, and supported communications for the Partida do Coração at the Maracanã with Enel Rio. I work in Italian, English and Portuguese, and I also help foreign companies that want to enter the Italian market.
The work is measured in numbers.
A few recent projects, across different industries. In total I have worked with 18+ companies and institutions in more than 15 industries.
B2B clients acquired
Proptech startup
Online campaign ROI
Financial company
Monthly revenue
Restaurant group
Companies supported every week
Consulting firm · marketing, development, sales and data
What we work on.
You can start from a single area. The best results come when they work together, under one direction.
Market selection
Where it makes sense to grow, with which clients and which risks.
International go-to-market
Positioning, channels, pricing and messaging for the new market.
Partnerships and joint ventures
Local partners, distributors and structured agreements.
Institutional relations
Embassies, chambers of commerce, public bodies and large groups.
Offer and communication
Adapting product, messaging and materials to the market.
Sales in the new market
Sales process and pipeline in the new market.
First the numbers, then the priorities, then execution.
With a tech and managerial background and an entrepreneur's mindset, I work alongside management as an external consultant or fractional CMO.
Audit and reading the numbers
History, KPIs, processes, funnel and competitive context.
Priorities and roadmap
What really drives growth, in what order and with which resources.
System and execution
I work alongside the team until the results show up in the numbers.
Answers to the most common questions.
Which markets do you have experience with?
Brazil and Latin America in particular, where I have a network of institutional and business relationships. The method works for any market: you start from analysis and small tests, before investing.
Do you also help foreign companies enter Italy?
Yes. I know the Italian market, I'm based between Rome and Milan, working with companies across Italy and internationally, and I can handle positioning, go-to-market and the first commercial and institutional contacts.
How is this different from a traditional export service?
I don't just find contacts or trade fairs: I start from strategy, meaning which market, which offer and which channel, and I follow execution with clear indicators through to the first clients.
What languages do you work in?
Italian, English and Portuguese.
Where do we start?
With an initial conversation and, if needed, an analysis of the business and the possible markets. Fill in the form at the bottom of the page.
Worth reading before you start.
Business development: how to choose and test new opportunities
What business development is and how to choose, test and measure new growth directions, partnerships included.
Read
B2B sales strategy: how to build one that works
Segments, value proposition, pipeline, forecasts and team: the five building blocks of a practical B2B sales strategy.
Read
Strategic consulting: what it is, how it works and when a company needs it
What strategic consulting is, the signs you need it, how an engagement works and how to assess it before investing.
Read