Why strategy and marketing need to be tackled together.
Many companies ask for marketing consulting when the problem is broader: an unclear offer, a sales process that lets leads slip away, margins nobody keeps track of. In these cases, improving campaigns is not enough.
Marketing-driven business consulting looks at the entire customer journey, from first contact to revenue. We start from the business model and the numbers, choose the priorities and build a system where marketing, sales and data pull in the same direction.
Typical signs that you need it: growth has stalled, leads come in but rarely convert, sales depend on a single person, there are too many open initiatives and no priorities, the data is there but doesn't drive decisions.
The work is measured in numbers.
A few recent projects, across different industries. In total I have worked with 18+ companies and institutions in more than 15 industries.
B2B clients acquired
Proptech startup
Online campaign ROI
Financial company
Monthly revenue
Restaurant group
Companies supported every week
Consulting firm · marketing, development, sales and data
Consulting areas.
You can start from a single area. The best results come when they work together, under one direction.
Strategy consulting
Vision, priorities, roadmap and team alignment.
Marketing consulting
Positioning, funnel, content and acquisition.
Sales consulting
Pipeline, conversion and B2B sales process.
Data and management control
KPIs, dashboards, margins and reporting that is actually useful.
Business and process audit
A complete analysis to understand where to act.
Business development
New clients, markets and partnerships.
First the numbers, then the priorities, then execution.
With a tech and managerial background and an entrepreneur's mindset, I work alongside management as an external consultant or fractional CMO.
Audit and reading the numbers
History, KPIs, processes, funnel and competitive context.
Priorities and roadmap
What really drives growth, in what order and with which resources.
System and execution
I work alongside the team until the results show up in the numbers.
Answers to the most common questions.
What does a business consultant do?
A business consultant analyzes how the company works, identifies what is holding back growth and helps the owner decide on priorities and put them into practice. In my case the focus is on strategy, marketing, sales and data. I also cover this in this article.
What is the difference between business consulting and marketing consulting?
Marketing consulting works on how the company presents itself and acquires clients. Business consulting starts further upstream: business model, offer, processes, sales and numbers. The two often go together, and that is how I work.
How much does business consulting cost?
It depends on the scope: an initial audit has a fixed cost, while ongoing support depends on the hours and the areas involved. After our first conversation you receive a written proposal with activities, timelines and costs.
Do you also work remotely?
Yes. I'm based between Rome and Milan, with in-person meetings when needed, and I work remotely with companies across Italy and internationally.
When do you see results?
It depends on the starting point. In recent projects the first measurable results came within 2 to 6 months: +20% monthly revenue in 2 months for a restaurant group, and from 0 to 40 B2B clients in 6 months for a proptech startup.
Worth reading before you start.
Business consultant: what they do and when an SME really needs one
What a business consultant actually does, the signs you need one, how they differ from other roles and how to choose.
Read
Measurable marketing strategy: how to build it step by step
Goals, message, channels, funnel and metrics: how to build marketing that is measurable and sustainable over time.
Read
Strategic consulting: what it is, how it works and when a company needs it
What strategic consulting is, the signs you need it, how an engagement works and how to assess it before investing.
Read