Services

Data, KPIs and reporting to make better and less instinctive decisions.

When the data is there, but it cannot yet really guide management, marketing and sales.

What I do

I bring order to tracking, KPIs, dashboards and reporting. The point is not to have more data, but the right data, read correctly and linked to clear decisions. I work to make numbers, trends and signals useful to the business, not just to reporting.

Initial context

Common issues

Confusing dashboardsMany numbers are looked at, but no one knows what really matters.

Incomplete trackingSources are partial or not comparable.

Gut-feel decisionsPriorities change too often and without evidence.

Misaligned teamsMarketing, sales and management read the business in different ways.

Evolution

Output

Clear KPI frameworkFew indicators, shared and linked to real goals.

Readable dashboardsSimple views for management, marketing and sales.

Integrated viewConnection between numbers, channels and financial results.

Data roadmapTechnical and analytical priorities sequenced over time.

Get started

Approach

I do not work on isolated activities.

I read the context, understand what is blocking growth, conversion or decision-making clarity, then turn everything into practical priorities and a more readable system for the team.

Every intervention is designed to be sustainable, measurable and consistent with the company, not to add complexity.

Other services

Each area works better when it is connected to the others. That is why I often work transversally across marketing, data, sales and strategy.

Marketing → Data → Sales → Strategy →

Experience across different projects

Brands, platforms and companies I have worked with over time.

A selection of contexts including construction, hospitality, startups, SaaS, marketplaces, creative services and digital projects.

Request a contact

If you want to grow your business with more alignment between marketing, data, sales and strategic direction, get in touch.

We start with an initial audit, define priorities and build an operational plan to identify where to really intervene.