Francesco GizziStrategy
Business consultant: what they do and when an SME really needs one
What a business consultant actually does, the signs you need one, how they differ from other roles and how to choose.
Blog
Articles on marketing, data, sales and strategy.
Strategy
How to choose a business consultant in Rome
Questions to ask, how to assess results and method, and a checklist for choosing the right business consultant in Rome.
Management control
Business process audit: what to analyze and how to do it
When you need a process audit, what to analyze, the seven-step method and a practical example with numbers.
SEO writing
SEO articles for businesses: how to write them to win customers
How to write SEO articles that attract the right customers, connect your blog to your services and are measured in leads.
SEO writing
Company blog editorial plan: how to build it around your services
How to choose blog topics and a calendar starting from the services you sell and the journey your customers take.
Marketing
Measurable marketing strategy: how to build it step by step
Goals, message, channels, funnel and metrics: how to build marketing that is measurable and sustainable over time.
Marketing
Marketing audit: how to find out what is holding back growth
What a marketing audit is, when you need one and how it separates symptoms from the causes really holding back growth.
Sales
How to increase B2B sales by improving your pipeline
Read your pipeline stage by stage to see where deals are lost and raise conversion before chasing more leads.
Sales
B2B sales process: how to structure it and make it repeatable
Stages, exit criteria, roles, CRM and playbook: how to make sales repeatable and independent of the founder.
Sales
Sales enablement for SMEs: what salespeople really need
Content, training and tools to help salespeople sell better, with marketing alongside and numbers to measure it.
Sales
B2B sales strategy: how to build one that works
Segments, value proposition, pipeline, forecasts and team: the five building blocks of a practical B2B sales strategy.
Data
How to choose the right business KPIs and cut useless reports
A few KPIs, each tied to a decision and an owner: how to choose them and how to cut the reports nobody uses.
Data
Business KPIs and dashboards: how to choose them and use them to decide
How to choose KPIs, make tracking reliable and build dashboards and reports that genuinely help you decide.
Management control
Management control for SMEs: a practical guide for growing companies
How to set up lean management control in an SME: margins, costs, a few key indicators and a monthly routine.
Management control
Business profitability: how to read the numbers and decide better
How to read margins by customer, product and channel and use them to decide on pricing, priorities and investments.
Strategy
Strategic consulting: what it is, how it works and when a company needs it
What strategic consulting is, the signs you need it, how an engagement works and how to assess it before investing.
Strategy
Sales and marketing alignment: shared goals, leads and KPIs
How to align marketing, sales and management on goals, lead definitions, handoffs and shared KPIs.
Strategy
Business development: how to choose and test new opportunities
What business development is and how to choose, test and measure new growth directions, partnerships included.
Strategy
Strategic business roadmap: how to build one step by step
A six-step method to turn vague goals into a clear roadmap, with a 90-day and a 12-month example.
Request a contact
If you want to grow your business with more alignment between marketing, data, sales and strategic direction, get in touch.
We start with an initial audit, define priorities and build an operational plan to identify where to really intervene.