Francesco Gizzi | Marketing, data, sales and strategy

About

Strategic and operational consulting, with an entrepreneurial mindset.

I work with companies that want to grow, bring order, make better choices and accelerate what works, regardless of industry.

With a strong tech and managerial background, I do not come in to run an isolated campaign or fix a single channel. I come in to understand history, read the numbers, choose priorities and build a growth system that holds together sales, marketing, SEO, data, business development, management control and strategy.

LinkedIn profile

What I do

Areas of work supported

Marketing

Positioning, funnel, acquisition, content, performance and optimization.

Channel and funnel audit

Marketing strategy

Execution and optimization

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Data

Tracking, KPIs, dashboards and reporting for less instinctive and more useful decisions.

Tracking and KPIs

Dashboards and reporting

Data-driven decisions

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Sales

Pipeline, conversion, sales process, sales materials and business development.

Pipeline and process

Sales enablement

Business development

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Strategy

Priorities, roadmap, alignment across functions and strategic direction of growth.

Roadmap and focus

Function alignment

Sustainable growth

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Institutional

Institutional relations, events, partnerships and national and international joint ventures.

Institutional representation

Event management

International relations

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A few examples of collaboration.

Marketing, data, sales and strategy, aligned to grow.

Peekaboo

Engagement

Role of CMO and marketing advisory in an incubator and accelerator that supports startups, corporates and public administration on innovation paths, with work on growth, acquisition and support on around 40 projects.

Result

Contributed to the acquisition of 200 B2B clients in 15 months, combining marketing, advisory and growth direction.

Homever

Engagement

Built marketing and sales channels, processes and reporting for a company managing houses and apartments for hospitality use between Rome and Milan.

Result

Acquired 40 on-target B2B clients in 9 months, with business profitability reached in just 3 months from launch.

Roma Capitale

Engagement

Consultant for the Casa delle Tecnologie Emergenti in Rome, an accelerator promoted by the City of Rome to support startups and innovators on growth paths. Support on marketing, positioning and sales strategy for the startups involved.

Result

Active support to over 20 startups in positioning, marketing and business development paths, with work on acquisition, communication and business model.

Experience across different projects